Frequently asked questions

Quick answers about setup, channels, plans and your data.

Getting started

What is Blurfield?

Blurfield turns your WhatsApp, Instagram and Messenger into a storefront — AI answers customers, takes orders, books appointments and collects payments while you run the business from one dashboard.

Do I need a separate phone number?

No — Blurfield connects to your existing WhatsApp Business number, plus your Instagram and Facebook accounts.

Do my customers need to install anything?

Never. They just chat with you on WhatsApp, Instagram or Messenger like normal.

How long does setup take?

About 15 minutes: connect your channels with one click, add your catalog, and the AI is ready to sell. Most merchants go live the same day.

AI & channels

Which languages does the AI support?

English, Hindi and Tamil out of the box — including Hinglish.

What happens when the AI can't answer?

It hands the conversation to you: the chat is flagged in your shared inbox and you or your staff reply as yourself. The AI never guesses on sensitive things like refunds or complaints.

Can I turn the AI off?

Yes — pause it for any single conversation from the inbox, or switch it off entirely. Every chat still lands in your inbox either way.

Which channels are included?

WhatsApp, Instagram and Messenger are all included free in every plan — connect any or all of them.

Plans, billing & add-ons

Can I try it for free?

Yes — every plan starts with a 7-day free trial, no card needed.

What are add-ons?

Add-ons are optional superpowers — an online storefront, AI studio, broadcasts, extra payment gateways, couriers and more — billed on top of your plan only when you enable them.

Can I cancel anytime?

Yes. Cancel from Settings → Billing whenever you like — you keep access until the end of the period you've paid for. See our Refund Policy for the details.

Do you take a commission on my sales?

No. Customer payments go straight to YOUR payment-gateway or UPI account — we never touch them. You pay only your plan and any add-ons; Meta's per-conversation charges are billed by Meta directly.

Team & data

Can my whole team use it?

Yes. Invite staff with role-based permissions — you control exactly who can see orders, chats, billing and settings.

Is my data safe?

Your data stays yours: encrypted in transit, stored in India and never sold. You can export a full backup or delete your account anytime.

Want more detail?

Every feature and add-on has a full step-by-step guide in our documentation.